17 Sports Tourism Trends for 2017

17 Sports Tourism Trends for 2017

By Dawn Reiss, January 30, 2017

14. Geofencing. Sporting events are trending toward geofencing—where a virtual border is created to tell when a mobile phone enters or leaves a sporting event. Hamm uses the example of a Washington Wizards game, where planners can use the event hashtag and other social media platforms like Snapchat and Instagram to reach audiences.

15. Seniors staying strong. Event communities are trying to attract and bring in seniors, especially with fitness programs that will reach locals, Schumacher says. Think pickleball, tennis, cycling, running and swimming. “The boomers are a good part of the reason,” he says. “They are generally physically active and more patient than the average millennial.”

16. Host cities must know laws. “Major event rights holders have become more sensitive to social issues that may impact their athletes and fans,” Hawkins says. As a result, she says DMOs are taking on the responsibility to ensure lawmakers understand the possible ramifications of certain legislation and work with political consultants to modify or stop bills from proceeding

17. People want to play. “Participation rates are continuing to grow,” Barclay says. “Some organizers are forecasting double-digit growth rates, particularly in emerging sports and premier national providers.”

Jennifer Todd, co-founder and executive vice president of strategic partnerships of The Basketball Tournament, explains her unlikely path to TBT.

The NCAA is seeking bids to host the NCAA 2021 Division III Field Hockey Championship, to be held the weekend before Thanksgiving. RFPs are due July 15.

David Siegel, president and CEO of the Los Angeles Sports Council and Southern California Committee for the Olympic Games, talks life after the Dodgers.

Slated to host the NFL’s Raiders starting in the 2020 season, Las Vegas Stadium has also landed another marquee football attraction: the Mitsubishi Motors