14. Geofencing. Sporting events are trending toward geofencing—where a virtual border is created to tell when a mobile phone enters or leaves a sporting event. Hamm uses the example of a Washington Wizards game, where planners can use the event hashtag and other social media platforms like Snapchat and Instagram to reach audiences.
15. Seniors staying strong. Event communities are trying to attract and bring in seniors, especially with fitness programs that will reach locals, Schumacher says. Think pickleball, tennis, cycling, running and swimming. “The boomers are a good part of the reason,” he says. “They are generally physically active and more patient than the average millennial.”
16. Host cities must know laws. “Major event rights holders have become more sensitive to social issues that may impact their athletes and fans,” Hawkins says. As a result, she says DMOs are taking on the responsibility to ensure lawmakers understand the possible ramifications of certain legislation and work with political consultants to modify or stop bills from proceeding
17. People want to play. “Participation rates are continuing to grow,” Barclay says. “Some organizers are forecasting double-digit growth rates, particularly in emerging sports and premier national providers.”