Sports Sales Manager, Greater Green Bay CVB
During a break in the action at the 2016 Go Bowling Professional Women’s Bowling Association Players Championship in June, ESPN cameras scrolled to Joel Everts, a 16-year veteran of the sports tourism industry. His name and title then appeared on national television. In that moment, Everts was officially the face of Green Bay, Wisconsin, sports. Take that, Brett Favre.
Why should that not be the case? In 2015 alone, Everts brought in the United States Bowling Congress Championship Series (more than 1,250 participants); Wisconsin Amusement and Music Operators’ State Pool Tournament (1,500 competitors); USA Hockey Women and Girls Tier 1 National Championships (76 teams); and US Youth Soccer Midwest Region Championships (214 teams from 13 states). All told, the four events accounted for 21,400 room nights and had an economic impact of $8.2 million.
Perhaps the standout was the USBC, which bundled six competitions into one large event for the first time. This not only brought in room nights to Green Bay and national TV coverage reaching 3.5 million viewers, but also offered USBC significant savings.
“[Joel] works with the event owner through event completion to remove roadblocks and ensure success,” says Gregory S. Moore, USBC’s senior director of tournament programming.
The 2016 Game Changers are sponsored by Sports Pittsburgh.