2016 Game Changers: John Anthony

By Matt Swenson, December 12, 2016

John Anthony
Founder and CEO, Anthony Travel

Anthony Travel puts the tourism in sports tourism, an industry John Anthony has undeniably shaped over the past 27 years.

In the last five years alone, his company has organized events sending more than 65,000 Americans to Ireland for college football games, including 20,000 who attended the Georgia Tech-Boston College contest this fall.

“We’ve been involved in this market and these events from every angle, from travel seller and revenue strategist to game creator, promoter and owner,” notes Anthony, who founded the Dallas-based company in 1989.

In total, through partnerships with nearly 70 universities and many other amateur and youth events, Anthony Travel has touched hundreds of thousands of fans and athletes through the hundreds of events it works annually. Anthony prides himself on creating win-win solutions for each side involved in an event, a strategy that has attracted clients like Copa America, Disney, ESPN, NCAA and NFL.

The acquisition of Anthony Travel by On Location Experiences should only open the door to bigger and better things. But Anthony stresses the main objective won’t change. “Our greatest accomplishment,” he says, “has been helping people experience and enjoy the world through their love of sports.”

 

The 2016 Game Changers are sponsored by Sports Pittsburgh.

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