2016 Game Changers: Robin Wright

By Matt Swenson, December 12, 2016

Robin Wright
Senior Sales Manager of Sports, Visit Greenville SC

Robin Wright, a Charleston, South Carolina, native, returned to her home state in 2014. She says Greenville­ hardly resembled the city she remembered. Similarly, sports planners who’ve done business in Greenville since Wright came along can’t imagine the city and CVB without her.

The city’s senior sales manager of sports “put Greenville on the map, sports marketing- and group-wise,” says Joe Kramer, vice president of sales at Visit Greenville SC from November 2013 to January 2016.

When the Confederate flag was removed from the state Capitol in July 2015, the NCAA ended its ban on championships in South Carolina. Shortly thereafter, Wright was among a contingent that flew to Indianapolis to talk business with NCAA officials. Wright and Greenville won the race to take advantage of the newfound goodwill, scoring the 2017 SEC Women’s Basketball Tournament. “It is huge for our city, but even more so for our state,” says Wright of the event. Even bigger, the NCAA relocated 2017 NCAA Men’s Basketball Tournament games scheduled for Greensboro to Greenville.

Greenville helped the National Association of Intercollegiate Athletics usher in a new era by hosting the organization’s Men’s and Women’s Lacrosse Invitational in May. The inaugural event, returning to Greenville next spring, is a springboard toward NAIA making lacrosse one of its championship sports.

Never satisfied, Wright continues to do a stellar job selling the city she loves. USA Karate is the latest to buy in, sending its 2017 National Championship there in July. Also coming soon are the 2018 and 2019 USA Triathlon Duathlon National Championships.

Related Post: All’s Well in Greenville, S.C.

 

The 2016 Game Changers are sponsored by Sports Pittsburgh.

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