Danielle Vincenti, CSEE is senior sports development manager at Richmond Region Tourism. As a 2017 Connect Sports Game Changer, Vincenti discusses her passion for sports tourism.
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What I do: I drive economic impact to facilities, hotels, restaurants and attractions by positioning the Richmond region, including all five funding jurisdictions, as a premiere sports destination. I serve as the direct link between event organizers and the Richmond community.
How I got here: I started my career in the CVB industry in 2006, during my college years, when I worked as a research project manager for the Gettysburg CVB. My love for the CVB world only blossomed from there, and I have not looked back. Since, I have had positions in convention sales at Bryan College Station CVB and Richmond Region Tourism. It wasn’t long before I discovered the positive impact of sports tourism on a destination, and I was hooked!
Why I’m a game changer: Local advocacy was my focus this past year when our privately owned River City Sportsplex, a facility featuring 12 artificial turf fields and our largest economic driver for sports tourism, was actively looking to sell. Through sales efforts to secure multiyear agreements with clients, hosting panel discussions to educate the community on the benefits of sports tourism and organizing a behind-the-scenes field trip to the largest amateur sporting event at the complex for elected officials and local stakeholders, I made it a personal goal to highlight the enormous economic impact this facility has to the local community. Due to the steadfast clients and community support, it was an easy decision for our local jurisdiction, Chesterfield County and the county’s Parks & Recreation Department, to purchase the multimillion-dollar complex and invest in maximizing the facility’s potential to offer the best experience for our clients, guests and local community.
My greatest career accomplishment: I successfully secured a bid to host the Division III Women’s College Lacrosse Championships in 2019, which will be our first NCAA championship since 2000.
Impressive stats: In the last calendar year, the top 10 hotel occupancy dates for the Richmond region all involved sports tourism events I’ve helped organize.
What I’m working on: I am enthusiastic to be working with local universities to bring collegiate club championships to Richmond. Collaboration has already paid off, as we will host the National Collegiate Dodgeball Association National Championships in 2018 at Virginia Commonwealth University.
What I do outside of work: I like to eat my way through Richmond; I’m a craft cider connoisseur; and I enjoy water activities on the James River with family.