2017 Game Changers: Jamie Adams, NAIA

By Connect Sports Staff, August 8, 2017

Jamie Adams is associate director of championship events at NAIA. As a 2017 Connect Sports Game Changer, Adams discusses her passion for sports tourism.

What I do: I run national championships for college sports. I am in charge of the sports of volleyball, swimming and diving; women’s basketball; and softball. I also work with our association leadership.

How I got here: I took an internship with NAIA immediately after college and was able to turn that around into a full-time position. Eight years later, I’m still here! 

Why I am a game changer: I want the very best experience for the student athletes who are attending NAIA events. We are always looking to make our events more exciting, bring in more fans and create a fantastic experience the players will remember for the rest of their lives.

My greatest career accomplishment: My greatest accomplishments are situations other people don’t see—like those where I’ve handled a situation to the point where fans, coaches and, especially, our student athletes don’t ever notice a problem.

Impressive stats: In the first year of the NAIA Division I Women’s Basketball National Championship held in Billings, Mont. the student-athlete experience was increased exponentially. One of the greatest increases to the experience of the event was fan engagement. More than 15,000 fans, including many locals with no ties to our teams, came out to cheer on NAIA student-athletes, including over 2,500 fans for the National Championship game.

What I’m working on: We are getting ready for next year’s championships. We want to be even better than we were last year. I’m already looking forward to next year’s events!

What I do outside of work: I serve on the Connect Sports advisory board, NASC Mentoring Committee and Women’s Basketball Hall of Fame board of directors. I also like to stay busy playing sports in my free time: playing volleyball, flag football, softball and basketball.


Jennifer Todd, co-founder and executive vice president of strategic partnerships of The Basketball Tournament, explains her unlikely path to TBT.

The NCAA is seeking bids to host the NCAA 2021 Division III Field Hockey Championship, to be held the weekend before Thanksgiving. RFPs are due July 15.

David Siegel, president and CEO of the Los Angeles Sports Council and Southern California Committee for the Olympic Games, talks life after the Dodgers.

Slated to host the NFL’s Raiders starting in the 2020 season, Las Vegas Stadium has also landed another marquee football attraction: the Mitsubishi Motors