2017 Game Changers: Patrice Matamoros, P3R

By Connect Sports Staff, August 7, 2017

Patrice Matamoros is CEO at P3R. As a 2017 Connect Sports Game Changer, Matamoros discusses her passion for sports tourism.

Connect with Matamoros on Twitter.

What I do: I am the CEO of a $7 million sports event organization and race director of the DICK’S Sporting Goods Pittsburgh Marathon within that context. My role is to produce, manage and execute all events within the P3R portfolio and to provide the strategy for the organization.

How I got here: Prior to my acceptance of my role as race director of the DICK’S Sporting Goods Pittsburgh Marathon in 2008, I was active in raising funds for various nonprofits as a volunteer and a stay-at-home mom. As my fundraising capabilities grew, so did the opportunities. I was offered the challenge to bring back the Pittsburgh Marathon, and I gladly accepted. Prior to having kids, I was in a major sales role, so I was eager to go back to a career and knew I could raise the money necessary to bring the marathon back.

Why I am a game changer: I took on the challenge of being a race director and funded the first several months on my credit card, then was able to build that organization to what we have become today. I have successfully created fiscal diversity, built a reserve that can maintain the organization and kept a team of committed professionals that help make this organization a success. The DICK’S Sporting Goods Pittsburgh Marathon brings in over $10.2 million in economic impact. Our team recently bid on the 2018-19 U.S. Half Marathon Championships and received that bid.

 My greatest career accomplishments: I am proud of the fact that we have built P3R to support more than 25 people in their careers, and to be able to provide health, dental and a 401K plan to each staff member. My greatest accomplishment is being able to reboot the marathon.

Impressive stats: DICK’S Sporting Goods Pittsburgh Marathon has grown 154 percent; we’ve enjoyed a 360 percent revenue growth for the organization and raised $10 Million for charity in nine years.

What I’m working on: We are planning the 2018-19 U.S. Half Marathon Championships and working on plans to mark our 10th anniversary.

What I do outside of work: I am on the Visit Pittsburgh board of directors and the Robert Morris University sport management advisory board. I enjoy working out in the gym or on my bike.


New president and CEO Brian McCartin discusses taking over the reins Tempe Tourism Office after a successful run in Portland.

Presenting our 2017 holiday gift guide for the on-the-go professionals who don't have time to research presents for friends, family and peers.

Over the last quarter century, Randy Sparks has turned Team IP into one of the country’s most respected events apparel outfits. Learn more about him

These are new sports venues and facilities that opened in the past year that you need to know about when planning future events.