Winning the right to host the Super Bowl is almost as hard as winning the big game—a fact Atlanta, Los Angeles and South Florida can attest to. Those three destinations came out on top in May when the National Football League announced where the Super Bowl was headed between 2019 and 2021. Scoring Super Bowl LIII in February 2019 is the latest success for Atlanta Sports Council Executive Director Dan Corso, who has leveraged the still-unfinished Mercedes-Benz Stadium to also bring the 2018 College Football Playoff National Championship and 2020 NCAA Men’s Final Four to town. Connect Sports caught up with Corso to get some secrets behind Atlanta’s winning bid.
1. “It took a village,” says Corso. More than 100 organizations chipped in during the 13-month process.
2. The Atlanta Sports Council was in touch with the NFL on a weekly (and sometimes daily) basis.
3. In addition to pitching the new facility, Atlanta’s bid committee highlighted infrastructure improvements made since the city hosted Super Bowl XXXIV in 2000.
4. There’s more to hosting the Super Bowl than the game. The NFL required the bid committee secure more than 15 venues to host multiple events during Super Bowl week.
5. The bid emphasized the positive impact and legacy Mercedes-Benz Stadium will have on Atlanta’s Westside neighborhood through the Westside Works program, which is designed to create employment opportunities and job training for residents of that community.