All’s Well in Greenville, S.C.

All’s Well in Greenville, S.C.

By Matt Swenson, November 14, 2016

Bon Secours Wellness Arena in Greenville, South Carolina, is as fine an indoor venue as you will find. A testament to that is 2017’s lineup of events there, including the first two rounds of the NCAA Men’s Basketball Championship, the SEC Women’s Basketball Tournament and the USA Karate National Championships and U.S. Team Trials.

But Bon Secours Wellness Arena doesn’t roll off the tongue, does it? That’s why locals refer to the facility as The Well. It’s a fitting name of affection given that all is well in Greenville—a fact made clear during last week’s Connect Sports Executive Advisory Board meeting there.

Here’s some easy-to-digest information about a city that’s transformed completely in the past 25 years.

It is hungry for sports events.

After the NCAA moved seven championship events out of North Carolina this fall, it awarded Greenville early-round action of the marquee basketball tournament. The city, which last hosted March Madness more than a decade ago because of a statewide ban over the Confederate flag, has responded with an explosion in ticket sales. Jeff Jarnecke, NCAA director of championships and alliances, reports only 2,500 seats remain for the March event, making a sellout a near-certainty.

Emily Jaenson, the only woman general manager in Triple-A Baseball, discusses how she has continued to succeed in a tradtionally male-dominated role.

Loudoun Sports Tourism recently launched as a sports-specific brand targeting events to bring to the Northern Virginia county.

Patrick Coogan, president and CEO of SportsBR, shares stories of his baseball career and his vision for sports in Baton Rouge, Louisiana.

Carey Harverycutter and John Shaner share the secret formula that has worked so well for Salem, Virginia, in sports tourism.

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