Austin Sports Commission Hosts LGBTQ Task Force

By Matt Swenson, December 21, 2016

The Austin Sports Commission rolled out the red, yellow, green and blue carpet earlier this month for the Connect Sports LGBTQ Task Force.

Planners from the Federation of Gay Games, National Gay Basketball Association, North American Gay Amateur Athletic Alliance, Gay and Lesbian International Sport Association and more discussed ongoing challenges faced by the community.

Among the hot topics in the third meeting of the task force was engaging millennials to further build organizations and events, says Lance Aldridge, executive director of the Austin Sports Commission. Also discussed were best practices, particularly working with CVBs and sports commissions to put on the best event possible.

Richmond, Virginia, and Portland, Oregon, previously hosted the task force.

Aldridge and Matt Motl, the commission’s account director, are part of the task force and were eager to show off the Texas state capital.

“Austin is a strong proponent of equality; it’s something we believe in,” says Aldridge. The city hosted the NAGAAA’s 40th World Series in August and will host the Amateur Sports Alliance of North America World Series in 2017.

Aldridge notes the LGBTQ community is beginning to understand the value its events bring to communities. “These events are growing in number and stature, and the community is starting to realize they have great buying power,” he says.

The 15 planners in attendance got a taste of Austin, including food from the legendary Franklin Barbecue, and toured the Austin Trail of Lights, one of the city’s holiday traditions. Oilcan Harry’s, a local bar, sponsored the gathering. Meetings were held at The Chive website’s headquarters.

Related Post: LGBT Cities: Austin, Texas


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