Tulsa, Oklahoma, caught a really big fish by reeling in the Geico Bassmaster Classic for the second time in the event’s 46-year history. The “Super Bowl of bass fishing” was last in the Sooner State in 2013, when it drew more than 106,000 people.
This year’s competition, held on Grand Lake O’ the Cherokees March 4-6, promises to be even bigger. That’s because the traditional late-February start date was pushed back to accommodate the schedules of anglers and sponsors, and to avoid conflicts with other industry events.
Here’s a look at numbers explaining why destinations are hooked on hosting the classic:
$22.7 million: the economic impact the Bassmaster Classic had on Tulsa in 2013
4,000+: The number of room nights booked for the event, not including fans, according to Michael Mulone, director of event and tourism partnerships at B.A.S.S. (the organization behind the classic); he adds other host cities have reported more than 11,000 room nights.
106,850: the number of fans who attended the 2013 event, the second-highest total on record
137,700: the highest attendance total ever, set in 2009 in Shreveport-Bossier City, Louisiana
55: the number of anglers competing for the $300,000 first-place prize this year
24 million: the number of page views the classic draws during the tournament week