After five successful years as director of special events at US Lacrosse, Beth Porreca has called an audible. On Tuesday, she was named USA Football’s director of events; her first day on the job is Oct. 19. In her new role, Porreca aims to take the ball on the safety training and education provided by the Indianapolis-based organization and run with it. Having previously served as manager of events and logistics for the U.S. Olympic Committee and sales manager at Disney Sports Attractions, Porreca is confident her background will help USA Football score more fans and make a bigger impact on the sport. She talked to us about her big move.
What drew you to USA Football?
I grew up in a football family; my father was a longtime high school coach outside of Philadelphia. Having grown up around the sport, I can appreciate the value USA Football provides to coaches, parents, players and administrators through its programming, safety and educational initiatives. Through its events platform, USA Football has the ability to impact a huge number of people and allow them to access content in an easily consumable matter. I’m excited to be a part of that.