Brian Connolly is founder and managing principal of Victus Advisors. As a 2018 Connect Sports Game Changer, he discusses his passion for sports tourism.
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How I Got Here: After graduating from the University of Pennsylvania with a degree in economics, I spent several years working in management consulting in Boston before I decided to get into the sports industry. At that point, I went back to school for my sports business MBA from Arizona State University and interned in business strategy roles with the NFL’s Arizona Cardinals and NBA’s Orlando Magic. I then spent five years working for another sports facility industry consulting firm before launching Victus Advisors on my own in 2012.
Why I Am a Game Changer: Victus is changing the sports tourism industry by taking the guesswork out of how CVBs and sports commissions can attract new events. We use in-depth market research and data analysis to quantify sports tourism market opportunities and sports facility demand, and we calculate the potential returns on investment that each community can generate via visitor impacts, hotel nights, etc. We give CVBs and sports commissions all the data they need to take their sports tourism facility plans from an idea to a reality.
Impressive Stats: Within the last three years, Victus Advisors has completed 40 studies across 25 U.S. states, and we now have a roster of five consultants located in both the Mountain West and the East Coast—a far cry from when I launched Victus Advisors out of my home office with one client (United States Bowling Congress, still a client to this day!).
What I Do Outside of Work: I take advantage of mountain life in Park City with my wife and daughters. That means skiing in the winter and hiking/biking in the summer.