In 1984, Los Angeles created its own version of the future when it hosted the Summer Olympics. Widely credited with saving the games by turning them into a profitable endeavor, the city is once again poised to host the prestigious event in 2024—potentially turning it into a 40-year victory lap.
With year-round, near-perfect weather and a healthy celebrity quotient, the city can now brag of its revitalized and growing downtown. Venues such as Club Nokia (located at L.A. Live), Staples Center, Dodger Stadium, Los Angeles Memorial Coliseum and Los Angeles Convention Center are located within close proximity of one another and are available for special events.
Geoff VanDeusen, director of operations and events at National Soccer Coaches Association of America, planned the organization’s 70th annual convention in L.A. in January. The world’s largest gathering of soccer coaches attracted 11,000 attendees from all 50 states and 43 countries, and incorporated the men’s and women’s professional soccer drafts. “We were able to put two full-size turf soccer fields, a futsal court and more than 300 exhibitors all within the space,” says VanDeusen. ”The staff at LACC did a spectacular job of making our event feel special.”