Josh Dill, CSEE, CTA, has one-upped the old Texas two-step in becoming Visit Frisco’s new director of sports and events. But Dill is hoping his third landing spot in the Lone Star State is his last. He feels he is coming into the booming market at the right time, and his experience at the CVBs in Lubbock and, most recently, Fort Worth for the past three and a half years will only benefit the community. Connect Sports talked to Dill about the move from Fort Worth, which became official Dec. 28, and what’s ahead in Frisco, host of the FCS Football Championship on Jan. 7.
Why leave Fort Worth for Frisco?
It’s not easy to leave a city like Fort Worth with so much history and culture. I didn’t expect to leave so soon, but this opportunity is too good to pass up. Fort Worth is the 16th-largest market in the United States, but Frisco is the fastest-growing city in the U.S. Everything they’ve done is based on the idea they want to be a major sports city. It’s exciting to be in a city where what you do and your passion are shared by city leaders and citizens. The great thing is they say Frisco is only 60 percent built out and it’s going to continue to grow. Hopefully we can have an influence on any new facility coming on board that fits the city and the mission we are trying to accomplish.
Was the Dallas Cowboys’ new world headquarters a draw to you?
In Fort Worth, we had major events, but we didn’t have any pro sports to speak of except Texas Motor Speedway (NASCAR). The ability to work with people like the Cowboys, the most-recognizable sports brand in the world with a real focus on bringing in sporting events other than their own football, is definitely a draw. But it’s not just the Cowboys. The Dallas Stars are there; FC Dallas is there; and there’s a double-A baseball team [the Frisco RoughRiders]. There’s so much going on in Frisco that is sports-related, it is hard not to get excited.