Can we expect any new facilities in Madison?
There will be some things announced fairly soon. In the past, before the sports commission, the community added baseball fields, soccer fields, hockey ice. But they were done in a haphazard way—dimensions don’t fit for national events we’re trying to attract, or there aren’t enough side-by-side sheets of ice to attract a specific hockey event, etc. If we can interact with municipalities in the region and help organize efforts, then we can use [sports] as an economic driver for the community.
Going forward in your new role, what goals do you want to accomplish?
We’re only five years old, which is still pretty young, so we’re trying to think big-picture on a strategic plan of where we want to take this. We’re starting to get our footing in in terms of funding, so we’re asking: How can we increase our resources so we can increase our reach? We need to spend time thinking about how to approach the community in the right way and make them a partner in what we’re trying to accomplish.
What makes Madison stand out from other sports cities in the state, like Milwaukee and Green Bay?
Madison has a unique vibe, with our geography and our people. We’re an isthmus between two bodies of water that has a vibe you can only experience yourself. We get behind our sporting events, and people have an active lifestyle here, and we also have really good people who work in our youth leagues. We’re sort of that perfect-size city where [your event] can be a big deal, without the hassle [of a bigger city].