Mark Koski is CEO of the NFHS Network. As a 2018 Connect Sports Game Changer, Koski discusses his passion for sports tourism.
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What I Do: I lead the NFHS Network as chief executive officer. The NFHS Network showcases more than 50,000 live high school sporting and activity events per year on nfhsnetwork.com via desktop, mobile and TV through its Apple TV app. I also serve as NFHS director of marketing and oversee the NFHS national #MyReasonWhy and #BecomeAnOfficial campaigns, as well as the events and marketing departments.
How I Got Here: Immediately after graduating from the University of New Mexico, I was a teacher and varsity football and track and field coach at an Albuquerque high school. From there, my passion for sports and events only grew when I moved on to the New Mexico Activities Association to serve as an assistant director. I was then offered a once-in-a-lifetime opportunity to manage several sports and oversee events and marketing at the National Federation of State High School Associations in Indianapolis. I then had the opportunity to become part of the NFHS Network team when the network was created. In 2017, I was selected to lead the network in its fifth year of operation.
Greatest Career Accomplishment: One of my greatest career accomplishments is also a recent accomplishment: I led the NFHS Network into a partnership with esports company PlayVS. This fall, esports will be offered in 18 to 20 states throughout the country. This is a first for high school and the NFHS, allowing more students to be involved in high school activities and give them a sense of community.
Impressive Stats: I am proud to say my team has saved the NFHS and its member state associations more than $5 million in meetings and events through negotiations over the past 11 years. Also, the marketing department has grown from eight to 24 corporate partners and from $500,000 to over $2.5 million in annual sponsorship revenue. The NFHS Network now has more than 1.1 million monthly subscribers in its fifth year of existence.
What I Am Working on Now: I will take it back to esports. I truly believe we are at the tipping point of this industry and I am excited to say high schools around the country will be in on the action thanks to the NFHS Network and our partner, PlayVS.