Minneapolis Builds Around 2018 Super Bowl

When Minneapolis hosts next year’s Super Bowl, it will show off more than U.S Bank Stadium. The Vikings’ new home is at the center of an expansive $2 billion development boom known as the Minneapolis Big Build.

The infrastructure- and amenity-rich collection of major projects transforming the city includes five new hotel properties in the downtown area; a redesign of downtown’s signature pedestrian-friendly main street, Nicollet; and a burgeoning retail and arts district along downtown’s Mississippi riverfront.

If all goes according to plan, Minneapolis will put itself in a position to host many more events after the Super Bowl spotlight shines on it. That begins with the football stadium.

“No offense to the Metrodome; it was no longer the shiny new penny,” says Scott M. Romane, executive director of Sports Minneapolis, referring to the old football stadium, host of the 1992 Super Bowl. “The new stadium puts us back on the list to be considered for the Super Bowl and [2019] Final Four.”

Before the big game, Minneapolis hosts 48,000 attendees for the 2017 USA Volleyball Girls’ Junior National Championship in June and 35,700 attendees for the X Games in July.

Athletes will see downtown Minneapolis has added nearly 1,000 rooms since last fall with five new hotels coming online. The area now has 33 hotels with more than 50 rooms each and 8,407 total rooms available.

“Planners and attendees won’t recognize [Minneapolis] if they haven’t been here in several years,” says Melvin Tennant, CAE, president and CEO of Meet Minneapolis. “Our city is brand-new.”

SportsCenter Coordinating Producer and Women in Sports Tourism Forum keynote Sandy Nunez discusses being a role model for women and Hispanics.

Strongman Corporation is currently seeking proposals to host its 2018 North American National Championships. RFPs are due Dec. 1.

Are you doing enough communities that host your events? Are you making an impact beyond your bottom line? Having a quality CRS can only help your success.

Detroit Sports Organizing Corp., a group of civic and sports leaders, will be a dedicated resource for Motor City to host major sports events.

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