Minneapolis Builds Around 2018 Super Bowl

Romane says an undercurrent of all the work is a chance to change perceptions. “We have the opportunity to position Minneapolis as a year-round destination,” he says. “Regardless of when you come, there are going to be exciting things to do.”

Likewise, if your event is not big enough for the NFL stadium, Minneapolis has several other venues worth considering. TCF Bank Stadium on the University of Minnesota campus opened in 2009, followed a year later by Target Field (home of the Twins). Target Center is undergoing a $135 million renovation meant to make it competitive to host an NBA or WNBA All-Star Game. Minneapolis Convention Center is available for industry events like this year’s National Sports Forum, as well as indoor competitions like dancing and fencing.

The city missed out on a bid to host the 2020 College Football Playoff, admits Romane. But with the development spurred by U.S. Bank Stadium, don’t expect many future events to say no to Minneapolis after the Super Bowl.

“The media-exposure opportunities are incredible,” says Romane. “I think that’s what drives us to pursue these events. It allows us to tell our story.”

Jennifer Todd, co-founder and executive vice president of strategic partnerships of The Basketball Tournament, explains her unlikely path to TBT.

The NCAA is seeking bids to host the NCAA 2021 Division III Field Hockey Championship, to be held the weekend before Thanksgiving. RFPs are due July 15.

David Siegel, president and CEO of the Los Angeles Sports Council and Southern California Committee for the Olympic Games, talks life after the Dodgers.

Slated to host the NFL’s Raiders starting in the 2020 season, Las Vegas Stadium has also landed another marquee football attraction: the Mitsubishi Motors

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