Rockford’s Nick Povalitis Is Always Looking Up

By Dawn Reiss, May 30, 2018

Nick PovalitisNick Povalitis, 37, was recently promoted to director of sports development at the Rockford (Ill.) CVB. The Rockford native is married to high school sweetheart, Catherine, with whom he has three kids, Kaleigh 12, Walter 10 and Natalie 5. Connect Sports talked to Povalitis about his love of sports, favorite Rockford haunts and his future goals.

How did you get your start working in sports?

In college, I didn’t know I was going to be a marketer, but I always knew I wanted to be connected to sports. I worked at the Daily Illini newspaper and covered Big Ten football and other sports. I got to know Kent Brown, the sports information director. Kent gave me a chance to be the student sports information director for men’s tennis at Illinois in the early 2000s. I got a strong sense of what it was like to be around a quality program that had a story to tell. Kent made a call which helped me get an internship at Northwestern University, which morphed from there to my first full-time position at Washington University in St. Louis.

What’s new in Rockford?

We have almost every type of sports venue imaginable in Rockford, and with that our event planners really have a blank canvas. The new and renovated facilities include UW Health Sports Factory. It is located downtown and features eight basketball courts or 16 volleyball courts, and is one of the largest in the Midwest. There’s also a full-service restaurant with an outdoor patio that overlooks the Rock River that perfect for small banquets and corporate functions. We’re hosting the 2018 AAU Girls Basketball Sixth Grade National Championships there in June, but we’ve also accommodated pickleball, table tennis and gymnastics events.

We also have Mercyhealth Sportscore Two. It’s the newer of two outdoor sports campuses and located on the far east side of town, which is closer to Interstate-90 coming from Chicago. It was recently upgraded to include 26 outdoor soccer fields, including six that are turfed with lights, plus three sand volleyball courts and a 4,500-sq.-ft. outdoor concession stand with bathrooms. The campus also features a 200,000-plus sq.-ft. indoor sports center that includes three indoor soccer fields—including one regulation size outdoor field under an 80-foot ceiling.

 Mercyhealth Sportscore One has 17 natural grass soccer fields and eight lighted softball or baseball diamonds—plus a boat ramp and fishing pond We also have West Rock Wake Park, one of the country’s premier cable wake boarding complexes. There aren’t many cable wake parks in the North America, and certainly not in the Midwest. And Rockford BMX at Searls Park in Rockford is the host venue for USA BMX Midwest Nationals, which has been a staple in the region for more than 30 years.

If you had 36 hours to visit Rockford for the first time, what would you do? 

Anderson Japanese Gardens is a great place to start. It is a hidden gem of the Midwest is one of the top rated Japanese gardens in North America. It’s just a peaceful place and you’ll be blown away by the vibe. During the summer, there’s a Tuesday in the Garden music series. The Coronado Performing Arts Center is renowned in the theater space and regularly hosts every type of performer. It’s pretty unassuming from exterior, but when you walk in you’ll be underneath a starlit ceiling of where the stars aligned when it opened in 1927 on opening night. The performances are on par with anything you’d see in Chicago, from Wilco to Willie Nelson. I’d also go to the BMO Harris Bank Center, which is home to the Rockford IceHogs, the AHL affiliate of the Chicago Blackhawks. It is quality professional sports on the cheap. If you’re outdoorsy, go to Rock Cut State Park, which has plenty of trails for hiking and biking, plus the fall foliage is awesome and there’s a lot of campgrounds.

Our food scene is strong across the board, but I’m a big fan of our authentic Italian restaurants. Capri Restaurant downtown is a classic old school Italian restaurant. Then there’s Pino’s on Main, which is known for its pepperoni pizza. Or check out Lino’s, which has an excellent downstairs banquet area.

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