Norman Enlists Huddle Up Group to Build Sports Tourism

By Joe Bush, February 2, 2017

Norman Oklahoma Dan Schemm, executive director of Norman CVB (Oklahoma), has a mandate to boost sports tourism in Sooner Country. In April 2015, Norman citizens voted on a 0.5 percent sales tax increase called Norman Forward, a $150 million initiative including enhancements, renovations, and new facilities and venues for all major sports. To boost that effort, the CVB hired Huddle Up Group to advise on the formation of a sports commission. At the core of the partnership is a five-year strategic plan. Connect Sports recently caught up with Schemm, who earned two University of Oklahoma degrees, to ask about the HUG project and more in Norman.

Why did you hire a consultant?

The competition to attract sports tourism to communities is fierce, so if we were going to set up a sports commission to bring tournaments to Norman, we wanted to hire an expert to help us do it right the first time.

What sports are you going to focus on first? 

That will depend on the order in which the Norman Forward projects get completed. That being said, we do have a strong existing soccer and softball community, so that will most likely be our first area of focus.

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