Sarasota BMX Supercross is ready for its close-up. After a complete renovation and rebranding this summer, the country’s oldest BMX venue will host the 2016 UCI BMX Supercross World Cup finals Oct. 8-9.
“We want to showcase the new facility, and the World Cup is the way to do that,” says Johan Lindstrom, the Swedish-born CEO and founder of Global SX Events who oversaw the project.
Now a Sarasota, Florida, resident, Lindstrom says the revamped track will be a source of pride among locals. “I wouldn’t be surprised to see an Olympian coming out of Sarasota in six to eight years,” he says. “If you ride a track like this on a daily basis, you are going to get good.”
Few are better than the 100 to 150 competitors racing at the UCI marquee event. Robert Wells, director of sports at the Sarasota County Sports Commission, expects as many as 2,000 attendees this weekend. But the attention the event will generate will be the real gold mine.
“This will be our first international BMX event, so the exposure we get from that will be our biggest benefit,” says Wells.