Scott Bregman is social media producer at The Olympic Channel. As a 2018 Connect Sports Game Changers, he discusses his passion for sports tourism.
What I Do: In my previous position at USA Gymnastics, I oversaw all of the organization’s digital content. My role included everything from top-down strategy and planning to hands-on content creation for both social media and the website. I was also heavily involved in the organization’s livestreaming efforts.
Why I Am a Game Changer: At the 2017 World Artistic Gymnastics Championships in Montreal, my team at USA Gymnastics continued to raise the bar for social media and livestreaming coverage of an event. During the medal rounds—also broadcast by NBC properties—USA Gymnastics provided a simulcast that showed fans a split screen of the main TV feed alongside additional routines not being shown. The goal for my team at USA Gymnastics was always to continue expanding coverage of the sport.
Impressive Stats: I grew USA Gymnastics social numbers from the ground up to more than 1.2 million on Facebook, a quarter-million on Twitter and more than 700,000 on Instagram. I also generated more than $100,000 in revenue from YouTube ad sales in 2016 and more than $60,000 in 2017. From Aug. 6-12, 2016, USA Gymnastics’ Facebook content was served to more than 47 million users.
What I Do Outside of Work: I’m a long-time runner and enjoy cooking up a storm and planning my reality show audition tape with Jordan Dillon.