Snohomish County Sports Commission Sports Development Director
Dunn describes April’s Spartan Race weekend as a resounding success for her community. Beyond the 2,612 room nights and estimated $3.2 million economic impact, the race was an opportunity to educate visitors about what distinguishes Snohomish County from Seattle.
Namely, Dunn points to the outdoor activities available that are a natural fit to Spartan’s audience. “The weekend gave us a fantastic opportunity to market our county to a market that enjoys and is attracted to the assets we have,” she says. “Visitors discovered our assets for hiking, kayaking, mountain biking—all the outdoor activities participants and spectators of Spartan Race events like to do. Visitors are going to return because of the hospitality they received while here for the Spartan Race.”
This was the second Spartan Race event Snohomish has hosted. In 2015, the county held its first Spartan Race on the same private property, Meadow Wood Equestrian Center. Dunn’s team assisted in site selection and made the necessary introductions. Once the contract was signed, the commission was critical for locking in key details to make the event a smooth operation.
“We worked to identify supplemental parking and helped facilitate obtaining a financial award through the local Tourism Promotion Area Grant,” Dunn says.
Dunn remains impressed with the professionalism of the event company.
“Spartan Race is an extremely well-organized business,” Dunn says. “They are professional, accessible and easy to work with. They take great care of the athletes and ensure their safety. So much goes on behind the scenes to make these events a success; they are working months in advance and have solid planning.”