Winston-Salem, North Carolina, works overtime for sports planners and rights holders.
“We’re a small city with big amenities and nothing showcases that better than our sports facilities,” says Bonny Bernat, senior sports & events sales manager with Visit Winston-Salem. “When athletes compete here, they sense the investment made by our community in the quality and diversification of our venues.”
The City of Arts and Innovation has a stadium-full of experience hosting sporting events, including professional events like the annual Winston-Salem Open (tennis) and the PGA Championship. Amateur events include the USA Track & Field Masters Indoor Championships, not to mention youth competitions in soccer, basketball, cheerleading, volleyball, wrestling, hockey, martial arts and lacrosse. And judging from a recent visit, more is to come.
BB&T Sports Park
Thirteen full-sized soccer/multi-sport fields, including 11 with lights, anchor this vast complex 20 minutes from the heart of downtown Winston-Salem. Elevated viewing areas include stadium field seating for 1,4–00, walking/running paths, concessions, classroom meeting space, field house, playground, and picnic areas complete with grills. The park’s sophisticated video system allows for live-stream broadcasting of games. Recent events include U.S. Club Soccer National Southeast Regionals and the Freedom Cub Challenge Lacrosse Festival.
Carolina Athletic Performance
Slated to open in summer 2019 adjacent to BB&T Sports Park, this 120,000 sq.-ft. multi-sport facility will hold eight full-sized basketball courts, 16 volleyball courts, five batting cages, turf training fields and seating for 2,500. “Our focus is on athletic training, sports injury rehabilitation, and 24-hour fitness access,” says Jessica Barber, who along with her husband, Adam, are founders and developers of CAP.