Why CSR Is Good for Your Business and Communities

By Matt Libber, CSEE, November 16, 2017

Are you doing enough in the communities where you host your events? Are you making an impact beyond your bottom line? Those are questions you should be asking of yourself and your organization. Having a quality Corporate Social Responsibility (CSR) program for your organization can only help in your success.

Sports by nature are social events that bring people together. We have seen time and again the social effect sports can have on the world. It does not need to necessarily need to be on a professional or collegiate level to have that impact. That is where CSR programs come into play for small and large events alike.

CSR can take many forms. Every organization and event may take a different approach to how they make an impact. While most people look at CSR as some type of charitable effort by the company, it is greater than that. Charitable efforts play a role in the overall CSR program. But a well thought out and executed program will evaluate the entirety of an organizations operations and how it impacts the community. Organizations need to examine their operations, hiring practices, environmental impact and other business areas to make sure it is not only good for business, but also good for the greater community in which they operate.

Charitable programs and service projects are obvious avenues for CSR programs. Fundraisers, food drives, clothing drives and many other vehicles aid local organizations whose primary mission is to serve the community. Ideally, you will find programs that align with your organization’s mission and events.

At Elite Tournaments, we work with an organization called Level the Playing Field, which collects used sports equipment and distributes it to low income and underserved communities. Collaborations like this make perfect sense for sports related organizations and help increase the results of such programs. However, don’t be afraid to think outside the box and make connections for non-sports related entities as well.

Lastly, don’t forget about service projects where your staff goes into the community and does the work themselves. Each year, we allocate service days for our staff to go out into our community to work on specific projects that mean something to us. Last year, we helped build an all-inclusive playground, Angel Park, where children with special needs had a place to play.

These types of projects have duel benefits. Not only are you helping your local community but you are also helps recruit and retain employees.

Remember that well executed CSR programs are good for business. Today, people are more conscience about how they spend their money. They are more willing to support business that do good in the world. According to the Committee Encouraging Corporate Philanthropy’s 2014 report, “Giving in Numbers,” companies that are giving more back to society are outperforming companies that are not. Great CSR programs can create and benefit what is called the “Triple Bottom Line” or “3Ps”: people, planet and profit.

It is possible to do good for people, in a sustainable way, while turning a profit. This is something we all should strive to do.

Matthew LibberMatt Libber, CSEE, is vice president of business operations of Elite Tournaments. He is also a member of this year’s Game Changers class.

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