There are great opportunities to increase awareness of your event through branding—if you follow these steps suggested by experts in the field.
"Straight From the Source" brings you opinions and advice from some of the most talented and experience professionals in sports tourism.
If you are managing a sporting event, a team or sports organization, you better have a risk-management plan in place.
Matthew Libber, CSEE, vice president of business operations at Elite Tournaments, offers advice on how to manage a staff based off his experiences.
Incorporating pop culture into events can be an effective way to engage millennials and Gen Z, but it’s not easy. We have five tips to do it right.
Taking time to debrief an event reaps many benefits, including gaining valuable feedback, streamlining your process and enhancing the attendee experience.
Team Travel Source's Serena Andrews Higdon offers advice in implement stay-to-play policies to stave off some typical complains from attendees.
While organizations may see their female fans sitting in the risers, they have not fully learned how to engage them. Here, six ways to engage them better.
A growing number of cities and counties are creating sports commissions to capitalize on the booming financial opportunity
The people behind some of the country’s biggest races offer advice for starting a marathon on the right foot.
Negate the wait. Taking steps to manage your downtime while traveling on business helps maximize your productivity. Here, four tips for capitalizing on
As the case of baseball star Adam LaRoche proves, finding a work-life balance can be a struggle. Consider these tips to keep your home life—and your
Ensure ROI for exhibitors with these three tips from the planners of the National Federation of State High School Associations and the National Interscholastic
When you have a group of younger employees, it can be challenging to motivate them to lend a hand. Here a few ideas to get them to respond to a call to
Telling your boss, manager and team that you've decided it's time to quit can be daunting. Here's a guide on how to quit your job gracefully.
By creating events, rather than simply bidding for them, destinations like Richmond are driving big business to the local economy.
To be successful in negotiations, planners must create a plan based on specific hotel revenue management criteria. Here are six aspects to focus on.
Raquel “Rocky” Dufauchard Baptiste, CMP, of the New Orleans CVB discusses how a DMO can be a valuable resource for sports planners.
As hashtags have become a staple of successful athletic events, it’s no longer enough to simply create hashtags—you also need to measure them.
As AV technology makes advancements, meeting planners need to know how to avoid is improperly formatting screen ratios as they pertain to presentations.
Imagine if you could receive feedback in real time, having the luxury of making adjustments to enhance participants’ experience and deal with annoyances
To maintain a healthy partnership, an event team must communicate, understand and meet sponsors' expectations and design new programs and opportunities.
Does force majeure cover event cancellations amid Baltimore riots? We ask legal expert Richard Roth.
As business travelers look for ways to cut costs, they’re turning to the sharing economy to meet lodging needs.
You think you know how to do it without keeping nasty germs around? Check this out, as 2/3 people aren't doing this, and it's helping spread germs within
Your attendees are putting their time, money and energy into attending your event, so follow these five tips to maximize their ROI.
Survey feedback can give a detailed picture of your attendees and what motivates their decisions.
Use these ideas to launch an online member community that will help you achieve sustainable engagement.
Explore these three ways to make attendees feel like the event was worth their time and money.
Selecting panel members is the most important and most challenging aspect of planning panel discussions.
Keeping track of the massive amount of documents for an event can be a challenge for even the most organized planner. That’s where digital workspace
Getting press coverage isn’t a magic bullet to growing your event, but leveraging public relations can be.
For event planners who travel often, working from the cloud gives everyone involved access to the latest versions of files anywhere, anytime. If you’re
You have an event and want to get sponsorships for it. Expert Jason SurfrApp is here to help you get started.
Becoming a thought leader involves proving to the public and your industry that you are a valued leader with creative, innovative ideas. Here are several
Branching out and starting a business can be rewarding, but it’s hard work. To be your own boss—and a good one at that—you need to set some ground