A growing number of cities and counties are creating sports commissions to capitalize on the booming financial opportunity. Typically, these organizations work to attract, market and often manage sports-related events, boosting tourism dollars in the process. There are currently about 130 sports commissions in the United States, a number that has risen steadily over the years. This year, Akron, Ohio; Knoxville, Tennessee; and Valley Forge, Pennsylvania, entered the arena. Connect Sports talked to several industry veterans who had tips for starting and maintaining a successful sports commission.
Determine why you’re launching one.
Is it to host more events? Is it to better market your city? “You need to have a clear understanding of your vision and mission rather than just a desire to put your name out there,” says Monica Paul, executive director of the Dallas Sports Commission.