How to Start a Sports Commission

By Sam Boykin, September 12, 2016

A growing number of cities and counties are creating sports commissions to capitalize on the booming financial opportunity. Typically, these organizations work to attract, market and often manage sports-related events, boosting tourism dollars in the process. There are currently about 130 sports commissions in the United States, a number that has risen steadily over the years. This year, Akron, Ohio; Knoxville, Tennessee; and Valley Forge, Pennsylvania, entered the arena. Connect Sports talked to several industry veterans who had tips for starting and maintaining a successful sports commission.

Determine why you’re launching one.

Is it to host more events? Is it to better market your city? “You need to have a clear understanding of your vision and mission rather than just a desire to put your name out there,” says Monica Paul, executive director of the Dallas Sports Commission.

LPGA Commissioner Mike Whan discusses encouraging more young athletes to play golf and the incredible growth on the women's tour.

Since Southwest University Park was built in El Paso, Texas, in 2014, the minor league park has drawn big crowds and events.

After a successful first year, the US Open Pickleball Championships returns this week to Naples, Florida, bigger and better.

The LPGA’s Symetra Tour is actively working with CVBs and sports commissions to add three or four new tournaments in 2018. Bids are due in October.

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