Elite Tournaments Breaks Into Lacrosse

By Matt Swenson, January 7, 2016

Already a powerhouse in youth soccer, Elite Tournaments is out to prove it has game in another sport: lacrosse. The Baltimore-based company recently announced its expansion plans, with hopes of organizing two to four lacrosse events this fall in the Mid-Atlantic and Southeast.

Al Hernandez—a high school all-American who went on to lead the University of Maryland, Baltimore County to its first NCAA lacrosse tournament appearance in 1998—will be the point person for Elite’s new venture. Hernandez will maintain his coaching duties at Glenelg Country School and Maryland RoughRiders LC.

While known for top-level soccer tournaments (Elite has put on more than 250 since brothers Michael and Matthew Libber founded it in 2000), the company is confident it will find similar success in lacrosse. It held three trial events in 2014 and has made inroads within the lacrosse community since.

“Soccer and lacrosse events operate in a similar fashion, so expanding into lacrosse will be a seamless transition,” predicts Matthew, Elite’s vice president of business development.

In addition to mapping out events for the fall, Elite Tournaments is already looking ahead to expand its lacrosse operations further in 2017.

Emily Jaenson, the only woman general manager in Triple-A Baseball, discusses how she has continued to succeed in a tradtionally male-dominated role.

Loudoun Sports Tourism recently launched as a sports-specific brand targeting events to bring to the Northern Virginia county.

Patrick Coogan, president and CEO of SportsBR, shares stories of his baseball career and his vision for sports in Baton Rouge, Louisiana.

Carey Harveycutter and John Shaner share the secret formula that has worked so well for Salem, Virginia, in sports tourism.

Latest