NFL officials are meeting in Atlanta today to decide which city will host the 2018 Super Bowl. Representatives from New Orleans, Minneapolis and Indianapolis will pitch NFL owners who will vote immediately after the bid presentations.
New Orleans—the presumed favorite and host of Super Bowl XLVII in 2013—is focusing its bid around the city’s tricentennial celebration. The Greater New Orleans Sports Foundation created the theme “N.O. Better Time” to use as the focal point of its pitch to the NFL owners. New Orleans is considered by many in the NFL media to be one of the best Super Bowl cities in the country, having hosted 10 of them, tied with Miami for the most all time.
GNOSF Vice President Sam Joffray told The Times-Picayune this bid will be a bit different than previous iterations. “I think you can fairly say that New Orleans’ approach to this bid, unlike previous bids, is not as much ‘Why New Orleans?’ It’s more about the urgency and the opportunity to be here for 2018. It’s a very special year, a special event, the tricentennial celebration.”
New Orleans and Indianapolis have each hosted a Super Bowl in the past three years—Indy hosted Super Bowl XLVI in 2012. Minneapolis, however, has never hosted the big game, and the city hopes it’s new stadium, set to open in 2016, making 2018 the first year the city could host a Super Bowl per NFL rules. While not likely to win the bid, some in the city are hoping the success of this year’s Super Bowl in New Jersey will boost the hopes of other northern destinations. Confidence is even high, according to local news outlets.
Indy, meanwhile, is hoping a larger Super Bowl village, $30 million in private investment and a Super Bowl champion will help it land the NFL’s ultimate prize. Former Colt Jeff Saturday will help present Indy’s bid to the owners, telling the Indy Star, “”I’m excited to get up in front of the owners and present for our city,” Saturday said. “I think we’re proven. I’m excited about what we did in 2012, and I look forward to Super Bowl LII being in Indianapolis. I think it will be a great day for all of us.”
No matter which city lands Super Bowl LII, you can guarantee the other two cities will be in the running for 2019 and beyond, though there will be stiff competition from another Southern destination as Atlanta officials are openly stating how much they want the Super Bowl to return to the Peach State.
Update: The NFL announced Minneapolis won the bid for the 2018 Super Bowl, an upset over New Orleans.