Southwest Airlines Courts Atlanta

By Matt Swenson, March 5, 2015

“Hey Atlanta, you know how we know this is a real relationship? We’re picking you up at the airport.”

So begins a short radio spot for the “Heartlanta” campaign Southwest Airlines is using to target air passengers in Delta’s backyard, where the global travel giant operates seven out of 10 flights.

After Delta—which claims Hartsfield-Jackson Atlanta International Airport as its hub—altered its SkyMiles program to benefit business travelers buying high-priced fares, Southwest is trying to expose the change.

In early February, the airline rolled out inexpensive rates for several dozen flights from Atlanta, among them Los Angeles ($198 one-way) and Washington, D.C. ($98 one-way). The fares are good through May 20.

Bree Nidds leaves Virginia’s Blue Ridge to join former boss Alex Michaels at Discover Lehigh Valley.

Matt Libber leaves the family business and events operations to run the well-regarded Maryland SoccerPlex.

USA Fencing is currently seeking proposals to host its January 2021 North American Cup. The four-day competition features more than 1,500-1,700 athletes.

Help us pick the 2018 Connect Sports Game Changers. Nominations are due March 29. Once again, we are proud to count SportsPittsburgh as a sponsor.

Latest