The Tour of Utah will tour more of Utah as the route of the highly successful bike race will change up the course for the 11th running of the race. While the final three stages will stay the same, several other stages will change up and hit more of the red rock desert atmosphere native to Utah.
The race provides Utah with an opportunity to highlight the state to the more than 90 million homes that tune into the race each year.
“Look at the billboard that the Tour of Utah creates for our state,” said Vicki Varela, managing director of the Utah Office of Tourism. The race “just screams to people that proves to people that Mother Nature played favorites with our iconic landscapes.”
The weeklong event adds $20 million to the local economy according to Jeff Robbins, CEO of the Utah Sports Commission.
The specific routes won’t be determined until early next year, but those within the sports commission and the CVB are excited about what it will mean to both the riders and the viewers.
“Being from Utah and loving the state and loving Cache Valley in particular, there are some routes up there that I’m hopeful we can put together,” said Steve Miller, president of the Tour of Utah. “It will be stunning. It will be breathtaking. And they all will, but I’m excited for that one.”