Westin Signs Rock ‘n’ Roll Marathon Partnership

Westin Hotels and Resorts announced a preferred partnership with Rock ‘n’ Roll Marathons, offering a collection of premier marathon packages for competitors in the popular race series. As part of the company’s desire to market itself as a fitness-friendly hotel, Westin is offering VIP marathon packages in certain North American cities, giving runners access to prerace pasta dinners, group warm-up runs, VIP race bib pick-up and access to Westin's on-site recovery tent. The hotel began offering the packages in Montreal, Las Vegas and Los Angeles in 2013, with more cities coming onboard in 2014. The Rock ‘n’ Roll series has more than 500,000 entrants each year, hosting events in 23 U.S. markets as well as several international destinations. This is the latest running-centric addition for the hotel chain, as RunWestin was recently created as an alternative to a standard workout for hotel guests. The new program is being offered at many Westin hotels and includes gear-lending, custom running maps and scenic runs.