INSIDER SERIES: Gena Evans, U.S. All Star Federation

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Gena Evans, director of sponsorships for U.S. All Star Federation, discusses how she got into cheerleading and what it means for her to tutor young athletes. "What I've given them is far less than what they've given me," Evans says. She discusses how much her organization has grown over the last five years, and what she thinks the next five will look like.

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