Webinars

 
  • Have you ever wondered how can hotels charge $120 or more for a gallon of coffee? With only 20 cups in a gallon, that's almost $8 per cup for banquet coffee!

    Many times, a convention's catering expenses can be more than half of the master account, and planners frequently do not attempt to negotiate what can be a huge expense. In this session, we will explore actual food and beverage costs, compared to their pricing; we'll see the markups and fees that the industry has developed and see what the true costs are. You'll learn how to negotiate catering pricing, service charges and fees to deliver immediate savings to your company or organization. Finally, you'll see ways to ensure your banquet charges are accurate and posted correctly, from the BEO to the final invoice.

    Learning Objectives

    1. You will learn the actual cost and markup percentages in banquets and catering to see where the most negotiable areas are.
    2. You will learn to negotiate pricing, service charges and fees to maximize your budgets while maintaining a high-quality event.
    3. You’ll learn what value-added items and upgrades can be negotiated and contracted to further extend your budget.
    • Tom Pasha

      Tom Pasha has been recognized as one of the top event planners in the planning industry. Starting in hotel operations positions as a caddy, bellman, bartender and cook, Tom began his management career as a Hyatt management trainee in Chicago. He held sales management positions throughout the Hyatt organization, working in 12 Hyatt hotels over 20 years. Tom was director of sales at Hyatt hotels in Greenville, San Antonio and Chicago O’Hare, and as director of sales, he started the National Sales Office for Hyatt hotels in Omaha. He won sales manager of the year, sales director of the year and the Donald M. Pritzker Award for Excellence.

      Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando, Florida. Tom’s company books over 100,000 roomnights annually, working with corporate and association clients.

      In addition to his planning responsibilities, Tom teaches the Meeting Planning Mastermind, a series of classes ranging from one hour to two full days, training planners about the inner workings of hotels to make them more effective negotiators. The sessions are full accredited for Continuing Education Hours for both CMP and CAE.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Debi Tengler, chief relations officer for Arrow Child & Family Ministries, is at the forefront to combat sex trafficking. Learn how the events industry can help as Tengler gives actionable ways planners can assist in fighting this national crisis.

    “Nearly 21 million victims are currently trapped in modern-day slavery, according to estimates by the International Labour Organization, a United Nations agency. The travel and tourism industry is in a unique position to address the problem, as trafficking commonly occurs on airplanes, trains and buses when victims are transported from city to city or from country to country. Much of the activity takes place at hotels and to young people, who are particularly vulnerable,” said Forbes, Sept. 30, 2017. The United States and domestic born children are not exempt. Sex trafficking is a $32 billion industry, second only to drug money. Sadly, recruiting of victims today often takes place at a local high school.

    The travel and tourism industry is setting forth efforts to impact these numbers, as almost 90 percent of these victimization acts take place in a hotel or motel. Training and awareness campaigns for hotel staff, event planners and corporate sponsors have the potential to bring forth unified efforts to bring to light these atrocities and clearly enforce that child sex trafficking will not be tolerated.

    Learning Objectives

    1. Learn to recognize the signs of sex trafficking.
    2. Learn what to do when you suspect a child is being sex trafficked.
    3. Learn how to best protect your events from being a trafficking hub.
    • Debi Tengler

      Debi Tengler is an honors graduate of the College of Biblical Studies, receiving a Bachelor of Science degree in Biblical studies with an emphasis on Biblical counseling. She is also a licensed and ordained minister with World Ministry Fellowship.

      Her career also exemplifies her belief that “With God, ALL things are possible.” Tengler has gone from event planning, where she coordinated picnics of fifty people to multiday motivational seminars in the Astrodome with 15,000, and then on to helping birth and lead the Alpha Houston office, an evangelism outreach ministry and the first regional office in the United States. Tengler now serves as the Chief Relations Officer, overseeing development, marketing, and church and community relations, of the premier child placement agency Arrow Child & Family Ministries.

      When the opportunity arose to assist Arrow with its development needs, she knew it was the right fit, as the basis and core of Arrow aligns with Tengler’s heart. Her Christian counseling background and great desire to inspire hope perfectly converge with Arrow’s heart of helping children and families in crisis, further confirming that Arrow is the place for her to serve.

      Arrow Child & Family Ministries is a Christian provider of child welfare and education services for abused and neglected children and at-risk families. Through the engagement of both government and the local church, Arrow provides an array of services, including foster care, adoption, child sex trafficking rehabilitation and specialized education. All programs and services advance the well-being of children, families and communities while promoting Christian responsibility and a commitment to strengthen family life.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • The RFP process used to be time-consuming and labor-intensive. Then came technology to make things simpler. Your work might be simpler, but is it streamlined and strategic? Or are you sending RFPs out to see what will stick? This session will show you how to get back to strategically targeting RFPs while using some newer tools as well.

    Learning Objectives

    1. Review elements for targeted site searches and RFPs.
    2. Name three ways CVBs can assist with your RFP process.
    3. Gain insights on how RFPs are evaluated and how yours can rise to the top.
    • Carolyn Browning

      Carolyn Browning, CMP, CMM, is chief solution strategist at MEETing Needs, LLC. She began her career in the meetings industry on the corporate side, handling customer events and sales meetings at both Sprint and GE Capital. She then ventured out on her own and never looked back.

      Passionate about meetings and education, Browning seeks to share her knowledge and experience with others by leading prep classes for CMP certification, speaking to planners about how to improve their meetings to engage and inspire audiences, and helping clients design and execute impactful events.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • To be a more effective negotiator, meeting planners will learn how hotels evaluate their businesses and manage their inventory of spaces, rates and dates. Room rates, meeting space usage, catering and even spa and golf sales are all critical areas that hotels evaluate. Hotels rooms are 80 percent profit, and catering is 30 percent profit, so meeting planners can use their businesses to leverage a better deal. With "hotel-insider" knowledge, meeting planners can have hotels compete with one another to book their group. Planners will learn the top five areas they can negotiate now to stretch their master accounts, and how to manage their catering expenses.

    It's a fact-packed and fast-moving session that will train planners the same way hotel managers are trained.

    Learning Objectives

    1. By learning the income and profit center of a hotel, meeting planners will be more professional at negotiating.
    2. Meeting planners will receive the Top 5 Items to Negotiate Immediately to Reduce Your Master Account.
    3. Planners will learn how to make their businesses more attractive to hotels, so hotels will consistently compete for their groups.
    • Tom Pasha

      Tom Pasha has been recognized as one of the top event planners in the planning industry. Starting in hotel operations positions as a caddy, bellman, bartender and cook, Tom began his management career as a Hyatt management trainee in Chicago. He held sales management positions throughout the Hyatt organization, working in 12 Hyatt hotels over 20 years. Tom was director of sales at Hyatt hotels in Greenville, San Antonio and Chicago O’Hare, and as director of sales, he started the National Sales Office for Hyatt hotels in Omaha. He won sales manager of the year, sales director of the year and the Donald M. Pritzker Award for Excellence.

      Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando, Florida. Tom’s company books over 100,000 roomnights annually, working with corporate and association clients.

      In addition to his planning responsibilities, Tom teaches the Meeting Planning Mastermind, a series of classes ranging from one hour to two full days, training planners about the inner workings of hotels to make them more effective negotiators. The sessions are full accredited for Continuing Education Hours for both CMP and CAE.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • In today’s world, an incident can become a crisis faster than we can imagine. Learn how to properly plan and prepare for emergencies from association industry attorney Naomi Angel. Find out what legal issues can arise during a crisis and learn how to manage the risk of liability through contract language, indemnification and insurance. Gain the knowledge you’ll need to anticipate the ramifications of the crisis and develop a tangible response plan to manage it.

    Learning Objectives

    1. Recognize the importance of good contract language to handle a crisis situation.
    2. Understand how to mitigate risk through avoidance, assumption, transfer, management and insurance.
    3. Develop a crisis response plan, communication plan and recovery/ business continuity plan.
    • Naomi R. Angel

      Naomi R. Angel is a partner with Howe & Hutton, Ltd., a law firm that specializes in the representation of individuals, firms and organizations in the travel, tourism, hospitality, incentive and meetings industries, as well as nonprofit organizations, including trade associations, professional societies and other related organizations.

      Angel works with individuals and organizations in the meetings, travel and hospitality industries, including corporate and independent planners. Additionally, she serves as general counsel to national and international trade associations of manufacturers, suppliers and professionals, providing guidance in the areas of antitrust, intellectual property, standards development, certification and accreditation, governance, contracts, international business and organizational issues, product liability, and risk management.

      Angel has appeared before federal and state agencies and worked with national research laboratories, advocating positions on behalf of client associations. She is a trained mediator with extensive commercial litigation experience at state and federal levels and is admitted to practice before Illinois Supreme Court; the Trial Bar of the U.S. District Court, Northern District of Illinois; and the U.S. Court of Appeals, 7th and Federal Circuits.

      Angel is a member of the American Society of Association Executives and serves on ASAE’s Associations Now Law and Policy Committee; the Association Forum of Chicagoland; and The Chicago Bar Association, where she was chair of the Chicago Bar Association’s Trade and Professional Association Committee. Angel is a graduate of UCLA and DePaul University College of Law.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Sponsorships are only as valuable as the data generated and the meaningful relationships built with prospective customers. Collecting social media sponsorship data and engaging attendees are value-adds for any sponsor. Join this webinar to learn how to leverage your social media to sell more valuable sponsorships.

    Learning Objectives

    1. Learn how to collect data through each social media channel and the use of third-party tools.
    2. Create engaging social media campaigns that build relationships between sponsors and attendees.
    3. Discover how to value your own social media sponsorships.
    • Alex Plaxen

      Alex Plaxen, president and founder of Little Bird Told Media, began his career in events while studying at The George Washington University. While studying, he worked with the Capitol Concerts events team producing mega events in Washington, D.C. He also worked with the Association for Professionals in Infection Control and Epidemiology and RedPeg Marketing.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • What if you could schedule a meeting time without sending three dozen back-and-forth emails? Or automate the little tasks that keep you from your real work? Or pass off annoying projects to someone else without breaking the bank? What if you could pull all this off straight from your mobile device and without an IT degree?

    Join Your Nerdy Best Friend, aka author Beth Ziesenis, to discover how to use free and low-cost technology tools you never knew existed. Find resources that will help you work more efficiently with your teams, create professional-level graphics and wow your colleagues. This high-energy session will give you 30-plus tools that will leave people asking, “How DO they do that?”

    Learning Objectives

    1. Understand how technology fits into every part of your day.
    2. Learn about technology systems streamlining projects and tasks.
    3. Discover dozens of free and low-cost apps and online tools that put the ideas from the conference into action.
    • Beth Ziesenis

      Meet Your New Nerdy Best Friend, Beth Ziesenis—author, speaker and nerd. Although the only real trophy she ever won was for making perfect french fries at McDonald’s in high school, Ziesenis has been featured on best speaker lists by several industry publications. Since her first Commodore 64 computer, Ziesenis has made a verb out of the word “nerd.” She helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and low-cost technology tools for business and personal use. She does this through presentations and penning books like her latest, “Nerd Know-How: The 27+ Best Apps for Work and How to Use ‘Em,” available on Amazon.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Wildly successful companies like Apple, Steelcase and GE use Design Thinking (DT) and Experience Design (XD) to meet customers’ needs and improve experiences—all while improving profit margins. Organizations successfully using these human-centered processes are:

    • Empathizing with customers to deliver stellar experiences
    • Accurately defining member problems to create better solutions
    • Using prototypes and pilots to create new services and limit waste of scarce resources
    • Turning failures into strategic advantages

    Your organization can do the same. In this webinar, come dig into the innovation sandbox and learn how two association executives improved member and staff engagement using DT and XD, while simultaneously growing revenues and margins by millions of dollars—all without depleting capital reserves or requiring a sophisticated research and development team.

    Learning Objectives

    1. Empathizing with customers to deliver stellar experiences
    2. Accurately defining member problems to create better solutions
    3. Using prototypes and pilots to create new services and limit waste of scarce resources
    4. Turning failures into strategic advantages

    The original bad boy of ops, Garth Jordan is an energized and insightful leader-of-leaders. He guides teams through thick and thin, bringing out the best in people and ensuring organizations reach their full potential. Jordan serves as senior vice president of corporate strategy at Healthcare Financial Management Association, where he has brought design thinking and experience design to the forefront of the organization's strategic planning and execution.

    • Keith Chamberlain

      During his 20-plus-year career building high-performing marketing and biz development teams at variety of nonprofit and for-profit companies, Keith Chamberlain has found best successes come from aggregating teams and resources, while simultaneously building collaborative relationships. Chamberlain is also president of KEROSENE Marketing, a consultancy providing strategic marketing services to organizations.

    Contact information

    Please contact Camille Moore for questions about this session. 

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