Jeff Webb yelled more than “Boomer Sooner” while at the University of Oklahoma. He was a yell leader on the cheerleading squad. Now, he is the bigger cheerleader of the country’s largest dance and cheer events organization: Varsity Spirit, which he founded 45 years ago. He remains chairman and CEO of Varsity. While you may know all of the above about this sports tourism legend, here are some facts you don’t know about Webb.

1. My favorite sports movie is “Rocky.”
2. I never leave the house without my Apple AirPods.
3. If I had to eat one food for the rest of my life it would be peanut butter.
4. Growing up, I was sure I would be a professional athlete or coach.
5. I know every word to the song “Take it Easy,” by the Eagles.
6. If I could only watch one sport every day, it would be college football.
7. My nickname in high school was “Tiger.”
8. I played my best round of golf ever at 40.
9. At an industry conference or event, you can typically find me interacting with people at all levels who run the event.
10. I felt most proud in my career when our sport was recognized by the IOC.
11. The hardest part about working in the events industry is making sure our team is always focused on continuous improvement.
12. I believe the single most important quality in a leader is empathy.
13. Ronald Reagan is a leader I truly admire.
14. My go-to in-flight beverage choice is club soda with lime.
15. The destination at the top of my travel bucket list is Alaska.
16. My favorite party of my job is direct interaction with team members and customers.
17. The last book I read was “Washington,” by Ron Chernow.
18. I think the biggest challenge to hosting a youth sports event is getting the entire team to understand what we are trying to accomplish overall with the experience.
19. My least favorite part about social media is personal meanness and lack of accountability. 
20. In 10 years I’m betting the sports tourism industry will be centered on participation sports of all kinds.
21. My first job was a morning paper route.
22. The last piece of sports paraphernalia I bought was an Oklahoma Sooners hat.
23. The athlete I’d most like to spend a day with is Baker Mayfield.
24. The most underrated sport these days is still soccer in the U.S.
25. My dream sporting event to attend is the World Cup with the U.S. in it.